Skoda Auto presents: Fashion for kids 2011 - EVOLUTION

7. 11. 2011
This year's seventh annual exclusive charity fashion show Tereza Maxová called SKODA AUTO PRESENTS: FASHION FOR KIDS – EVOLUTION took place on November 2nd in Prague's Municipal House.
The reason why this time the event received the subtitle "evolution" was to highlight the unique opportunity of change in the Czech system of child care. The upcoming change in the law on social and legal protection of children should help the system function more effectively but mainly it set the mechanisms to efficiently return the children from the institution back to the family environment. The show was therefore an opportunity to refer to the topic and express support for efforts that put children's interests to the center of attention.
The foundation had its world premiere of so-called pre-collection for "Spring 2012" by the known Italian design house MISSONI. Prague became the center of fashion and was the first in the world to see the collection that is dominated by romantic motives connected with the sporty look. In addition, guests could enjoy the collection autumn-winter 2011/2012 by the leading Czech designer and a long-term foundation supporter - Klára Nademlýnská. The mood of Klara‘s collection can be summed up in three words - glamor, luxury & lightness. The third collection that enriched the exclusive evening was designed by the actress ANA Geislerová - Ana for Pietro with love. Ana introduced not only her current collection, "House of Cards“ Autumn / Winter 2011 but also her new collection for the year 2012 "all you can eat. "
The exclusive charity evening of Tereza Maxová Foundation was filled with performances. The guests enjoyed the famous ballet duo - brothers Bubenicek, Matthew Ruppert and Teresa ČERNOCHOVÁ and also the children's choir KIDS REPUBLIC. The Foundation has also presented three prestigious awards from the foundation - the "Golden heart award" - for exceptional achievements in the field of assistance to children growing up in children’s homes and the disadvantaged children. The award was created especially for this occasion by the well-known Czech designer - RONY PLESL.
PAULINA PORIZKOVA also came to support a good thing. This year, the public had a unique opportunity to watch the spectacular show live on www.onadnes.cz.
The proceeds from the event amounted to a total of CZK 6,000,000. The amount will support the disadvantaged and abandoned children.
Tereza Maxová Foundation would like to thank all partners of the show. They are:
Škoda Auto, Accenture Central Europe, ING Bank, Synot Tip a.s., Sazka a.s., Nestlé Česko, Ona dnes, Buddha-Bar Hotel Prague, Obecní Dům, Francouzská restaurace, Bohemia Sekt, Czech-In, Czechoslovak Models, DEK Trade, Delta Airlines, ET Production, HoFa Guard, Channel Crossings, L´Oreal, McCann Erickson Prague, Nespresso, Petra Měchurová – Hair Salon, PRK Partners, Renomia a.s., Starlite, Task, T Servis a tiskárna V ráji.
Sponsorship donation by OgilvyInteractive
Copyright Tereza Maxová Foundation 2009-2012
Translation was provided by Channel Crossings language school



